🎯 Mystery Calls Dashboard
Automotive Performance Intelligence System
Transforming Customer Experience Through Data Intelligence
Welcome to the Mystery Calls Dashboard, a comprehensive analytics platform designed to monitor and optimize dealership performance across the European automotive market. Our system provides real-time insights into customer service quality through professional mystery shopping operations.
Call Analytics
Track every mystery call with detailed metrics: call duration, wait times, answer rates, and response quality across all dealership locations.
Appointment Tracking
Monitor appointment scheduling efficiency, measuring the average wait time for customers to secure a vehicle purchase appointment.
Geographic Intelligence
Interactive maps displaying performance metrics by country, brand, and dealership with drill-down capabilities for detailed regional analysis.
Performance KPIs
Comprehensive dashboards with key performance indicators including answer rates, busy signals, voicemail captures, and service quality scores.
Multi-Brand Analysis
Compare performance across different automotive brands within the portfolio, identifying best practices and areas for improvement.
Trend Analysis
Historical data visualization and trend identification to understand performance evolution and predict future patterns.
What are Mystery Calls?
Mystery calls are performed by trained professionals who pose as potential customers interested in purchasing a vehicle. These specialized operators evaluate the customer service experience, measuring critical metrics that directly impact sales performance and customer satisfaction.
📲 Call Response Metrics
Number of calls made, connection rates, busy signals, and voicemail captures
⏱️ Wait Time Analysis
Average days required to secure an appointment, a critical sales performance indicator
🎯 Service Quality
Assessment of representative professionalism, helpfulness, and overall customer experience
🌍 Geographic Coverage
Monitoring across EU27 countries with brand-specific and regional performance breakdowns
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